What is a characteristic of private label brands?

Anglès - Gestió de vendes i espais comercials

a: They are always more expensive than branded products.
b: They are sold under a retailer's brand but provided by a manufacturer.
c: They are identical to generic brands.
d: They are exclusively for luxury products.

Resposta correcta: b

Explicació: Private label brands are provided by a manufacturer but sold under a retailer's brand, often at a competitive price.

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