What is a key element in creating a successful brand?

Anglès - Gestió de vendes i espais comercials

a: Brand should be easily confused with others.
b: Brand must communicate the right emotional appeal.
c: Brand should be complicated to memorize.
d: Brand name must be difficult to pronounce.

Resposta correcta: b

Explicació: A successful brand must be distinctive and communicate the right emotional appeal to attract and retain customers.

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