What is a key element in creating a successful brand?
Anglès - Gestió de vendes i espais comercials
a:
Brand should be easily confused with others.
b:
Brand must communicate the right emotional appeal.
c:
Brand should be complicated to memorize.
d:
Brand name must be difficult to pronounce.
Resposta correcta: b
Explicació: A successful brand must be distinctive and communicate the right emotional appeal to attract and retain customers.
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