What does the term 'Unique Selling Point' (USP) refer to?

Anglès - Gestió de vendes i espais comercials

a: A factor that makes a business similar to others
b: A feature that does not influence customer choices
c: A characteristic that differentiates a business from its competitors
d: A method to increase production costs

Resposta correcta: c

Explicació: The USP is crucial for a business to stand out in the market by highlighting its uniqueness compared to competitors.

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