What is the role of middlemen in the distribution process?

Anglès - Gestió de vendes i espais comercials

a: They connect producers directly with consumers.
b: They act as intermediaries between producers and retailers.
c: They only sell goods in bulk to consumers.
d: They manage the production process of goods.

Resposta correcta: b

Explicació: Middlemen are essential in the distribution process as they help bridge the gap between producers and end users.

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