What is the purpose of the SWOt analysis in the context of commerce?

Anglès - Gestió de vendes i espais comercials

a: To improve a company's internal communication.
b: To assess a company's position in a specific market.
c: To enhance employee performance and satisfaction.
d: To define the product classification strategies.

Resposta correcta: b

Explicació: The SWOt analysis helps companies evaluate their strengths, weaknesses, opportunities, and threats in the market, guiding their strategic planning.

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